Make your brand sound like itself – in Swedish
A strong brand voice doesn’t always translate directly. I help brands develop a Swedish tone of voice that feels natural to the local audience while staying recognisably yours.
A native Swedish perspective
I’m a native Swedish copywriter, translator and editor with more than 10 years of experience in digital marketing and content. I combine language expertise with an understanding of branding, audiences and how copy works across different channels.
Depending on what you already have, I can help with:
- Adapting global tone of voice guidelines for Swedish
- Creating Swedish writing guidelines
- Defining style, terminology and language choices
- Reviewing existing Swedish brand copy
- Developing examples and do’s and don’ts
- Aligning multiple writers, translators or agencies
Global brand, Swedish voice
Swedish communication has its own conventions. A tone that works perfectly in English can easily feel too formal, too enthusiastic or simply translated when used directly in Swedish. I help find the balance between brand consistency and local relevance.
Starting from scratch? You don’t need an existing tone of voice guide. I can work from your website, campaign materials, brand strategy or examples of copy you like to define how your brand should sound in Swedish.
Already have Swedish guidelines? I can also review and refine an existing Swedish tone of voice, identify inconsistencies and make the guidelines more useful for the people actually writing the content.
Need a Swedish tone of voice?
Tell me a little about your brand and what you already have in place, and I’ll suggest the best way to approach it. Get in touch.
You might also be interested in:
English to Swedish translation & transcreation